Information Design Disaster

Information Design Disaster

Nov. 11, 2010 by

Just this morning, I was rushing to catch the Metro in Washington, DC and found myself staring at a refrigerator-sized ticket machine with buttons, bells, arrows, windows, slots, writing and numbers all over it.  I had no idea where to

Two kinds of selling

Two kinds of selling

Aug. 4, 2010 by

I spent a day working on sales messages and presentation of those messages with a sales force, except the sales force was divided in two—half were an outside field force, and half were inside sales. We discovered that it was

Let us now praise specifics

Let us now praise specifics

Jun. 2, 2010 by

We are entitled to our own opinions, but none of us is entitled to our own facts. In fact, most of us hold our opinions with little respect for facts.  For instance, when you ask a passionate partisan why she voted