And you thought your job was to stick to the facts! Here are the Heath brothers, Chip and Dan, making a strong point about making a point in their wonderful book Made to Stick. Nora Ephron is a screenwriter whose
I’ve been introduced with fanfare, and I’ve been introduced with a kind of shrug in my general direction, as if to say, “Hey Sims. You’re on.” I like fanfare, pomp and circumstance. But when it’s touting my resume and puffing
Suppose you work for a large pharma company that historically makes its profits from blockbuster primary care products, and you work in oncology. When you present your plans to the senior people, it’s evident that they don’t understand your specialty,