Research shows that when people need help getting a job done, they’ll choose a congenial colleague over a more capable one. This tendency has big implications for every organization–and for everyone who seeks to be persuasive as a presenter. When
I recently spoke at an industry event on the subject of differentiating your message. I was invited to speak by someone who knows my work as a communication coach who told me that there would be a variety of people
I’m on my way to the office from the gym, feeling hungry and wondering what I can have for breakfast that won’t take too much time, when I pass the Hunger Construction Baked Potato Food Truck. Two guys in the