I just returned from an engagement during which I was asked to give partners in a professional service firm 10 minutes to pitch the firm to a brand new prospect, played by another partner sitting across the table. Most partner/presenters
What makes smart people dumb? Elizabeth Newton, a psychologist, conducted an experiment on the curse of knowledge while working on her doctorate at Stanford in 1990. She gave one set of people, called “tappers,” a list of commonly known songs
Like that moment in bowling, when your ball leaves two pins standing far apart, there are times when your audience is divided into two camps. One half is knowledgeable about your area of expertise, while the other half is green.