Let’s call her Sheila. Like many in the financial services industry, she sells with the aid of a pitch book, printed in landscape format and containing information about the history of her firm, her team of colleagues, their range of
When I ask people to remember three talks they’ve heard or seen recently, most people have to think long and hard. I asked myself this question a few days ago, and this is the third entry in my response. I
When I ask people to name three talks they can remember, they seem to have a brain hiccup. The most common response is to talk about the most recent one they’ve seen. At this moment, if I asked myself the