I am still holding my ground against Ford Harding. We have been debating the relative merits of raising FUD (fear, uncertainty, and doubt) in persuasive arguments, or GOG (greed, opportunity, and glory.) For previous exchanges, please click on Fud, Gog, Ethics
FUD is Fear, Uncertainty and Doubt. I first heard the term when consulting at Gartner. I was working with the analysts in preparing for a Gartner Symposium, and several of them used FUD at the start of their talks to
People make fun of engineers–ribbing them for their introversion and poor communication skills. I don’t feel that way. Whenever I work with them on their technical and scientific presentations, I find them to be eager and open to new ideas.