In my mind, there are two kinds of attention: neck down, and neck up. Neck-up attention is when the listener has to make an effort to pay attention. Neck-down attention is when the listener is riveted to the speaker: she
Last week we looked at a good way to start a talk if you need to be persuasive–answer “What’s in it for me?” for your audience. Get their attention right away, and you’ve got time and content to win them
Every idea is an incitement… Eloquence may set fire to reason. –Oliver Wendell Holmes Gram Parsons, an extremely influential musical artist credited with helping to found country rock, was an American singer, songwriter, guitarist, and pianist. He played with the Byrds, The Flying Burrito Brothers,