The perils are listed in no particular order. Needle in a haystack The audience will be drinking data from a firehose. The savvy presenter recognizes this peril as an opportunity. To capture attention—do something that stands out from the environment.
Suppose you work for a large pharma company that historically makes its profits from blockbuster primary care products, and you work in oncology. When you present your plans to the senior people, it’s evident that they don’t understand your specialty,
Ford Harding has lifted his pen to engage with me on a subject of profound importance to sales professionals, leaders, and anyone who seeks to influence others. That subject is the emotional sea on which all decisions float. FUD (fear,