When Medical Liaisons in big pharma are launching a drug with a major study published in the New England Journal of Medicine, you’d think their job would be easy. But it’s not. One way it’s difficult is in the variety
He was the son of a fire and brimstone New England preacher, the brother of the writer of one of our greatest Southern novels, a friend to Elizabeth Cady Stanton and Mark Twain, and the defendant in one of the
I just spent a few days with several scientists from the pharmaceutical industry. Their company wanted them to be more persuasive when presenting their research to business decision makers. To prepare for the assignment, I conducted a series of interviews to determine what they thought