persuasive speaking

5 excuses scientists use about presenting–and why they’ve got to change their thinking

Jan. 12, 2016 by Sims Wyeth

I am working with a pre-clinical group in the pharmaceutical industry. They need to win approval for promising new compounds to be tested in humans, and I am helping them put together a presentation to an in-house committee. If they get the

Drill down. Dig deep. Zoom in.

Mar. 10, 2015 by sims

Persuading someone to buy a commodity requires a microscope. Let me explain. Suppose you sell pencils. Your buyer sees your pencil as a commodity because it looks like every other pencil he’s ever seen. But that’s because he’s not a pencil specialist. He’s looking at

Show, don’t tell to be an effective speaker

Sep. 9, 2014 by sims

We are animated, lively speakers in real life. Why not bring this to your next presentation?

5 excuses scientists use about presenting–and why they’ve got to change their thinking

Drill down. Dig deep. Zoom in.

Show, don’t tell to be an effective speaker

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