I had an interesting session with a new client. Let’s call her Fiona. She came in from the field to take a position in marketing with a major pharma, and has discovered that, at her company, your career depends largely
Charlie Green and I have been talking about how the good that pharma does gets undermined by certain of its marketing practices. Here’s a blog posting from Charlie’s website, www.trustedadvisor.com that should help us with our navel gazing. —– Pharma
With the average sales call in the pharmaceutical industry now shrunk to less than 30 seconds, medical liaisons have an important opportunity to engage the interest of key physicians at advisory board meetings. However, there are several common problems. First,