Persuading someone to buy a commodity requires a microscope. Let me explain. Suppose you sell pencils. Your buyer sees your pencil as a commodity because it looks like every other pencil he’s ever seen. But that’s because he’s not a pencil specialist. He’s looking at
Lately, I’ve been noticing principles that great speakers use to guide them. I’ve talked about this before. I like when speakers start by answering a question for the audience: “Why is this important to me?” I also notice when speakers
The inspiration for business presentation success can come from anywhere. Hamlet, for instance. Hamlet is the Prince of Denmark in Shakespeare’s play called Hamlet, written around 1603. In the play, Hamlet retains a troop of actors to stage a play he’s