We often think that the placebo effect comes from the belief that a sugar pill is actual medicine, which leads us to the conclusion that if we believe something is good for us, we get a positive physiological response. I
During the Clinton/Obama debate from California, Barack Obama seemed to get off to a good start, making his point (“I am the future, she is the past.”) at the end of his opening remarks. As I listened, I was made
Recently, a client of mine, who is also a childhood friend, left me a voice mail saying that he did not think my short article on the power of gesture to create emotion was appropriate for the market I serve.