A good speech has a voice. It sounds like an individual—specifically, the individual who is delivering the speech. It should not sound like the speechwriter. And yet us speechwriters are often given only a brief time with the speaker to
Frank Kern is senior vice-president of IBM Global Business Services. On May 19, 2010, he released a new survey of 1,500 chief executives conducted by IBM’s Institute for Business Value. Are you ready for this? According to that survey, today’s
You may be familiar with Matt Latimer’s book Speech*Less about his career as a speechwriter in Washington during the Bush administration. Apparently, President Bush had learned at Yale that all speeches should have an introduction, three points, a peroration, and