In this series of posts, we’re looking at ways to capture attention and keep it. I make a distinction between “neck up” attention and “neck down” attention. The former is when the listener has to make an effort to pay attention.
In my mind, there are two kinds of attention: neck down, and neck up. Neck-up attention is when the listener has to make an effort to pay attention. Neck-down attention is when the listener is riveted to the speaker: she
For great advice on how to introduce a speaker, look no further than Richard C. Borden’s 1935 classic Public Speaking as Listeners Like It. Answer the following four simple questions briefly and skillfully, and you will effortlessly create a pleasant