Define a problem that your audience faces. Then solve it. The human mind tends to fixate on problems: rubber-necking is a case in point. Presentations about problems have both emotional and intellectual appeal. The problem, well-defined, elicits our feelings; the
I recently spoke at an industry event on the subject of differentiating your message. I was invited to speak by someone who knows my work as a communication coach who told me that there would be a variety of people
I’m on my way to the office from the gym, feeling hungry and wondering what I can have for breakfast that won’t take too much time, when I pass the Hunger Construction Baked Potato Food Truck. Two guys in the