Persuasive communication and the Geico gecko

Persuasive communication and the Geico gecko

Jan. 28, 2010 by

The Geico gecko, the AFLAC duck, and Jared the Subway sandwich guy all have the same job.  They are likeable characters who appear in very short stories (ads) on TV. The gecko is low-key and sensible while his boss, the

Your biggest presentation skill:  Boosting your signal to noise ratio

Your biggest presentation skill: Boosting your signal to noise ratio

Jan. 27, 2010 by

If you read this blog about presentation skills and your signal to noise ratio, you can make more money, save money and time, reduce your uncertainty and anxiety, and look good in the eyes of others. When I was in

Presentation Skills: Presenting to Senior Executives

Presentation Skills: Presenting to Senior Executives

Jan. 27, 2010 by

A report to a senior executive group is not a conversation, although it should sound conversational.  It is a communication designed to facilitate a prediction or a decision. In order to sound conversational you need to be relaxed.  Ironically, relaxation