Know your audience
I recently spoke at an industry event on the subject of differentiating your message. I was invited to speak by someone who knows my work as a communication coach who told me that there would be a variety of people
Words Pack a Punch
Over forty years ago, drifting through my undergraduate years in my ratty easy chair, I came across three words that lifted the veil from my eyes. Ethos, Pathos, and Logos, the Three Musketeers of rhetoric, seemed to me to be
Obama inaugurates the second half of his Presidency
The President needs a good second half. He was kind of half-whooped in the first half of his presidency, but if he comes out of the inauguration like Ray Lewis and the Baltimore Ravens came out of the locker room at half-time