When scientists present, they usually start with methods, then move to findings, conclusions and perhaps recommendations. There are good reasons for this, and it can provide some drama. Yet any communication we are willing to pay for is built in
I am still holding my ground against Ford Harding. We have been debating the relative merits of raising FUD (fear, uncertainty, and doubt) in persuasive arguments, or GOG (greed, opportunity, and glory.) For previous exchanges, please click on Fud, Gog, Ethics
Here’s the scenario. A bio-tech company will fly to Paris to convince influential French physicians to use their compound-in-development in clinical trials. The company has invited the French doctors to a nice meeting room in a nice hotel and plans