I had just landed in Atlanta on a Sunday night and was taxiing down the runway when a female voice came over the intercom. “I’d like to take this opportunity to be the first to welcome you to Atlanta International
Presenting ideas is largely about getting and keeping attention. Most of us are ambivalent about being the center of attention, but we have to be willing and able to focus many minds at once if we want to be convincing.
When Medical Liaisons in big pharma are launching a drug with a major study published in the New England Journal of Medicine, you’d think their job would be easy. But it’s not. One way it’s difficult is in the variety