In this series of posts, we’re looking at ways to capture attention and keep it. I make a distinction between “neck up” attention and “neck down” attention. The former is when the listener has to make an effort to pay attention.
Creating 10,000 presentations in the course of your career and rehearsing them all with great care will not necessarily guarantee you presentation mastery. Neuroscience, and common sense, show that factors other than blind repetition must prevail. For example, if your
Here in New Jersey, scientists grow on trees and work in laboratories, developing and testing molecules for bio-tech and pharmaceutical companies. Every day, they leave the known world to explore microscopic molecular places and witness scenes that quite possibly no