Last week I went to the third and last day of a meeting for engineers. After lunch, one of their senior leaders stood up and summarized every presentation they had experienced during the past three days. As he began to speak
When Medical Liaisons in big pharma are launching a drug with a major study published in the New England Journal of Medicine, you’d think their job would be easy. But it’s not. One way it’s difficult is in the variety
Installing forty blinking boxes around Boston to promote a TV show for Turner Broadcasting is like yelling “Fire!” in a crowded theater. In this case, Marshal McLuhan is wrong. The medium (boxes) was NOT the message. Our interpretation of the