Sales Presentations: Selling by Doing

Sales Presentations: Selling by Doing

Feb. 3, 2010 by

Meghan called.  She was a high school senior, my daughter’s friend and highschool classmate.  She had a summer job selling for the CutCo Knife Company, and wanted to make a presentation to us in our home. I said, “Yes,” although

Persuasive communication and the Geico gecko

Persuasive communication and the Geico gecko

Jan. 28, 2010 by

The Geico gecko, the AFLAC duck, and Jared the Subway sandwich guy all have the same job.  They are likeable characters who appear in very short stories (ads) on TV. The gecko is low-key and sensible while his boss, the

Presentation Skills: Presenting to Senior Executives

Presentation Skills: Presenting to Senior Executives

Jan. 27, 2010 by

A report to a senior executive group is not a conversation, although it should sound conversational.  It is a communication designed to facilitate a prediction or a decision. In order to sound conversational you need to be relaxed.  Ironically, relaxation