Let’s call her Sheila. Like many in the financial services industry, she sells with the aid of a pitch book, printed in landscape format and containing information about the history of her firm, her team of colleagues, their range of
What I have to say about lecterns and podiums is academic, but nevertheless worth mentioning. A podium is a raised platform on which a speaker (or an athlete) stands (look left.) A lectern is the upright object on which he or
Science, like the rest of us, advances through trial and error, better known as dumb luck. One summer day in 1991, neuroscientists in a lab at Parma University wired up a monkey’s brain for a simple experiment. They wanted to