Pharmaceutical Presentations: What Pharma Must Do to Regain Trust

Pharmaceutical Presentations: What Pharma Must Do to Regain Trust

Jan. 28, 2008 by

Charlie Green and I have been talking about how the good that pharma does gets undermined by certain of its marketing practices. Here’s a blog posting from Charlie’s website, www.trustedadvisor.com that should help us with our navel gazing. —– Pharma

Sales Presentations: The Biggest Mistake

Sales Presentations: The Biggest Mistake

Dec. 29, 2007 by

Let’s call her Sheila.  Like many in the financial services industry, she sells with the aid of a pitch book, printed in landscape format and containing information about the history of her firm, her team of colleagues, their range of

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