Define a problem that your audience faces. Then solve it. The human mind tends to fixate on problems: rubber-necking is a case in point. Presentations about problems have both emotional and intellectual appeal. The problem, well-defined, elicits our feelings; the
With the arrival and success of the TEDTalk, we are losing some public speaking distinctions. For example, what’s the difference between a speech and a presentation? I’m not sure if anyone cares, but I have always felt that each is
In the last few weeks, I’ve been asked by two marketing support functions to help them deal more effectively with the people they serve and support. One is a market research function, the other a business intelligence group. Both report