persuasive speaking

More Ways to Be a Highly Persuasive Speaker

Jun. 3, 2014 by

Lately, I’ve been noticing principles that great speakers use to guide them.  I’ve talked about this before.  I like when speakers start by answering a question for the audience:  “Why is this important to me?”  I also notice when speakers

find passion to be persuasive

Find Passion to be Persuasive

May. 20, 2014 by

Last week we looked at a good way to start a talk if you need to be persuasive–answer “What’s in it for me?” for your audience.  Get their attention right away, and you’ve got time and content to win them

scientific presentation

Science and Business: The Story of a Lost Mousse

Apr. 8, 2014 by

Here in New Jersey, scientists grow on trees and work in laboratories, developing and testing molecules for bio-tech and pharmaceutical companies. Every day, they leave the known world to explore microscopic molecular places and witness scenes that quite possibly no