When scientists present, they usually start with methods, then move to findings, conclusions and perhaps recommendations. There are good reasons for this, and it can provide some drama. Yet any communication we are willing to pay for is built in
Like that moment in bowling, when your ball leaves two pins standing far apart, there are times when your audience is divided into two camps. One half is knowledgeable about your area of expertise, while the other half is green.
Despite the extraordinary contributions the pharmaceutical industry has made to the quality and longevity of human life, it stands charged in the court of public opinion on a multiple-count indictment. Below, I have listed what I believe are the sentiments,