Business Communication: How Pharma Can Build Trust
A few years ago, I had a procedure done in a doctor’s office in which a small camera at the end of a tube was inserted into my body for the purpose of observing the inside of my bladder (you
Pharmaceutical Presentations: What Pharma Must Do to Regain Trust
Charlie Green and I have been talking about how the good that pharma does gets undermined by certain of its marketing practices. Here’s a blog posting from Charlie’s website, www.trustedadvisor.com that should help us with our navel gazing. —– Pharma
Facilitation skills for medical liaisons at ad boards
With the average sales call in the pharmaceutical industry now shrunk to less than 30 seconds, medical liaisons have an important opportunity to engage the interest of key physicians at advisory board meetings. However, there are several common problems. First,