Let’s call her Sheila. Like many in the financial services industry, she sells with the aid of a pitch book, printed in landscape format and containing information about the history of her firm, her team of colleagues, their range of
When transforming your house into a dream home, talk to three architects. When getting heart surgery to transform the quality of your life, talk to three surgeons. And to transform your sales presentations, talk to three consultants. I have three
Michael Blechar is a smart and thoughtful guy (and a very good writer.) Years ago he told me about a good way to organize a sales presentation. Recently, we were swapping emails about one of my Presentation Pointers (the one