Public Speaking: Split Shot Audience

Public Speaking: Split Shot Audience

Mar. 16, 2008 by

Like that moment in bowling, when your ball leaves two pins standing far apart, there are times when your audience is divided into two camps. One half is knowledgeable about your area of expertise, while the other half is green. 

Business Communication: How Pharma Can Build Trust

Business Communication: How Pharma Can Build Trust

Jan. 28, 2008 by

A few years ago, I had a procedure done in a doctor’s office in which a small camera at the end of a tube was inserted into my body for the purpose of observing the inside of my bladder (you

Pharmaceutical Presentations: What Pharma Must Do to Regain Trust

Pharmaceutical Presentations: What Pharma Must Do to Regain Trust

Jan. 28, 2008 by

Charlie Green and I have been talking about how the good that pharma does gets undermined by certain of its marketing practices. Here’s a blog posting from Charlie’s website, www.trustedadvisor.com that should help us with our navel gazing. —– Pharma