In a political revolution, insurgents quickly target the media outlets. Their reasoning? He who controls the language controls the thinking. Now comes another study to suggest that insurgents may have it right. In this experiment, one group of volunteers was
Let’s call her Sheila. Like many in the financial services industry, she sells with the aid of a pitch book, printed in landscape format and containing information about the history of her firm, her team of colleagues, their range of
When transforming your house into a dream home, talk to three architects. When getting heart surgery to transform the quality of your life, talk to three surgeons. And to transform your sales presentations, talk to three consultants. I have three