In the last few weeks, I’ve been asked by two marketing support functions to help them deal more effectively with the people they serve and support. One is a market research function, the other a business intelligence group. Both report
Here’s the scenario. A bio-tech company will fly to Paris to convince influential French physicians to use their compound-in-development in clinical trials. The company has invited the French doctors to a nice meeting room in a nice hotel and plans
Blaise Pascal was a 17th century French mathematical genius who spelled out the laws of probability more clearly than anyone before him. This was a watershed moment, because for the first time humanity had a systematic way of thinking about