About two years ago, I attended a free webinar on marketing and liked what the presenter had to say. I also liked his voice. So I called him and chatted about my marketing issues, and eventually I hired him. He
When transforming your house into a dream home, talk to three architects. When getting heart surgery to transform the quality of your life, talk to three surgeons. And to transform your sales presentations, talk to three consultants. I have three
Cicero, the great Roman statesman and orator, said that he preferred tongue-tied intelligence to ignorant loquacity. That’s a convenient polarity, and one we’re familiar with. We see the former occasionally when college professors make an appearance on national TV. They