Presenting ideas is largely about getting and keeping attention. Most of us are ambivalent about being the center of attention, but we have to be willing and able to focus many minds at once if we want to be convincing.
My sun sign is Libra–the scales. Whether my need for balance derives from the accident of my birth, or my experience as a speech coach is hard to say. But from where I sit, most presenters are out of balance.
When Medical Liaisons in big pharma are launching a drug with a major study published in the New England Journal of Medicine, you’d think their job would be easy. But it’s not. One way it’s difficult is in the variety