And you thought your job was to stick to the facts! Here are the Heath brothers, Chip and Dan, making a strong point about making a point in their wonderful book Made to Stick. Nora Ephron is a screenwriter whose
The arts of music, poetry, literature, and drama have been around so long that each of them has templates. To dismiss templates is to ignore the wisdom of the ages. To name a few, music has verses and choruses, poetry
Reason makes us think, but emotion makes us act. So how can we build emotional arguments into our presentations? When we consult Maslow’s Theory, we learn that people have a hierarchy of needs. At the bottom of the pyramid are