The arts of music, poetry, literature, and drama have been around so long that each of them has templates. To dismiss templates is to ignore the wisdom of the ages. To name a few, music has verses and choruses, poetry
Reason makes us think, but emotion makes us act. So how can we build emotional arguments into our presentations? When we consult Maslow’s Theory, we learn that people have a hierarchy of needs. At the bottom of the pyramid are
A sales exec I know was up for a plum gig—a rotation assignment in headquarters that would groom her for a promotion to Regional Director. She was confident that she’d get the job, and went to the interview thinking that