Business Communication: How Pharma Can Build Trust

Business Communication: How Pharma Can Build Trust

Jan. 28, 2008 by

A few years ago, I had a procedure done in a doctor’s office in which a small camera at the end of a tube was inserted into my body for the purpose of observing the inside of my bladder (you

Pharmaceutical Presentations: What Pharma Must Do to Regain Trust

Pharmaceutical Presentations: What Pharma Must Do to Regain Trust

Jan. 28, 2008 by

Charlie Green and I have been talking about how the good that pharma does gets undermined by certain of its marketing practices. Here’s a blog posting from Charlie’s website, www.trustedadvisor.com that should help us with our navel gazing. —– Pharma

Presentation Training: A Play on Words

Presentation Training: A Play on Words

Jan. 11, 2008 by

Let’s take the word presenting. Let’s play with it. Could it mean bringing ideas, and information into the present? For instance, could we say that the job of a candidate for office is to make real the information about her