I have been looking at various presentation websites. I am impressed and not impressed, and I am concerned about the distinction between making a convincing argument to serious people with serious decisions to make, vs. giving an entertaining performance to people who need
Persuading someone to buy a commodity requires a microscope. Let me explain. Suppose you sell pencils. Your buyer sees your pencil as a commodity because it looks like every other pencil he’s ever seen. But that’s because he’s not a pencil specialist. He’s looking at
When you need to use powerpoint slides, keep it simple, and use images to help you tell a story. Often, clients ask me to help them knit together a talk with some slides. Once, I was asked to develop a