The Image Theory of Decision Making

The Image Theory of Decision Making

Nov. 28, 2011 by

Presentations are delivered to create results, or outcomes.  Two common desired outcomes are 1.) a decision, or 2.) a prediction.  Your presentation skills should make you more effective and efficient at achieving desired outcomes when you speak. In order to

Presentation skill #65:  Getting attention for the right reasons

Presentation skill #65: Getting attention for the right reasons

Nov. 23, 2011 by

Last September, the malevolent toadstool you see in the picture on the left thrust its slimy head out of the familiar soil of my front yard.  It got my attention. I have rarely had mushrooms in my garden, and never

Presentation skill: Problem definition

Presentation skill: Problem definition

Nov. 22, 2011 by

Guess what your audience is most interested in? That’s right, their problems and how to fix them.  This is old news to anyone who has studied the arts of rhetoric, persuasion, and of course advertising.  If you can define the