In this series of posts, we’re looking at ways to capture attention and keep it. I make a distinction between “neck up” attention and “neck down” attention. The former is when the listener has to make an effort to pay attention.
In my mind, there are two kinds of attention: neck down, and neck up. Neck-up attention is when the listener has to make an effort to pay attention. Neck-down attention is when the listener is riveted to the speaker: she
Another way to be a highly persuasive speaker is to be “real.” Your audience will find you more trustworthy, and so they will be more willing to hear–and agree with–your point of view. To do this, understand what you are