A few years ago I attended my aunt’s memorial service, where anyone was invited to say a few words. I felt the need to tell a quick story that would remind everyone about her contagious enthusiasm for birds. No matter
Define a problem that your audience faces. Then solve it. The human mind tends to fixate on problems: rubber-necking is a case in point. Presentations about problems have both emotional and intellectual appeal. The problem, well-defined, elicits our feelings; the
With the arrival and success of the TEDTalk, we are losing some public speaking distinctions. For example, what’s the difference between a speech and a presentation? I’m not sure if anyone cares, but I have always felt that each is