I once had a colleague who said that everyone is in two businesses: their own, and show biz. He didn’t go far enough. Every business is show business. Business would be impossible without acting skills. Theater artists have the talent
Like that moment in bowling, when your ball leaves two pins standing far apart, there are times when your audience is divided into two camps. One half is knowledgeable about your area of expertise, while the other half is green.
We often think that the placebo effect comes from the belief that a sugar pill is actual medicine, which leads us to the conclusion that if we believe something is good for us, we get a positive physiological response. I