In a political revolution, insurgents quickly target the media outlets. Their reasoning? He who controls the language controls the thinking. Now comes another study to suggest that insurgents may have it right. In this experiment, one group of volunteers was
Let’s call her Sheila. Like many in the financial services industry, she sells with the aid of a pitch book, printed in landscape format and containing information about the history of her firm, her team of colleagues, their range of
About two years ago, I attended a free webinar on marketing and liked what the presenter had to say. I also liked his voice. So I called him and chatted about my marketing issues, and eventually I hired him. He