Effective communicators are aware that persuasion is a high-wire act–it requires precision and balance. Or it’s like Olympic figure skating. You practice your message until you know every micro move you’re going to make, and you pray that you don’t
The learning technique that science has proven to be the most effective is the one used the least. Spreading out learning over time is one of the most effective strategies. The technique is called “Distributed Practice,” meaning learning is broken
When we have practiced something so well that we no longer need to think about it, subconscious processing systems are at work. We choke under pressure because being in front of an audience is a novel condition that can thwart