I have a client—let’s call him Drew—who is a successful consultant. He works with small companies to improve their sales results, but he’d like to move up in the world, work with larger companies, and speak at more prestigious events. His
I recently spoke at an industry event on the subject of differentiating your message. I was invited to speak by someone who knows my work as a communication coach who told me that there would be a variety of people
Over forty years ago, drifting through my undergraduate years in my ratty easy chair, I came across three words that lifted the veil from my eyes. Ethos, Pathos, and Logos, the Three Musketeers of rhetoric, seemed to me to be