Persuading someone to buy a commodity requires a microscope. Let me explain. Suppose you sell pencils. Your buyer sees your pencil as a commodity because it looks like every other pencil he’s ever seen. But that’s because he’s not a pencil specialist. He’s looking at
When you need to use powerpoint slides, keep it simple, and use images to help you tell a story. Often, clients ask me to help them knit together a talk with some slides. Once, I was asked to develop a
Every idea is an incitement… Eloquence may set fire to reason. –Oliver Wendell Holmes Gram Parsons, an extremely influential musical artist credited with helping to found country rock, was an American singer, songwriter, guitarist, and pianist. He played with the Byrds, The Flying Burrito Brothers,