When Medical Liaisons in big pharma are launching a drug with a major study published in the New England Journal of Medicine, you’d think their job would be easy. But it’s not. One way it’s difficult is in the variety
I went to a slew of parties over the holidays. When people asked me what I do, I found myself saying, “Consultant,” or “Speech consultant,” or if I’m feeling really insecure, “Itinerant rhetorician.” I am essentially dodging the phrase “presentation skills”
I just spent a few days with several scientists from the pharmaceutical industry. Their company wanted them to be more persuasive when presenting their research to business decision makers. To prepare for the assignment, I conducted a series of interviews to determine what they thought