Persuasion and Influence:  Competing for Internal Resources

Persuasion and Influence: Competing for Internal Resources

Jul. 1, 2009 by

Suppose you work for a large pharma company that historically makes its profits from blockbuster primary care products, and you work in oncology. When you present your plans to the senior people, it’s evident that they don’t understand your specialty,

Scientific Presentations: Hitting the Audience in the Heart

Scientific Presentations: Hitting the Audience in the Heart

Jun. 30, 2008 by

Here’s the scenario. A bio-tech company will fly to Paris to convince influential French physicians to use their compound-in-development in clinical trials. The company has invited the French doctors to a nice meeting room in a nice hotel and plans

Pharmaceutical Presentations: Pharma on Trial

Pharmaceutical Presentations: Pharma on Trial

Feb. 16, 2008 by

Despite the extraordinary contributions the pharmaceutical industry has made to the quality and longevity of human life, it stands charged in the court of public opinion on a multiple-count indictment. Below, I have listed what I believe are the sentiments,