The Bush Doctrine on Speech Writing

The Bush Doctrine on Speech Writing

Jun. 4, 2010 by

The Bush Doctrine on Speech Writing In his entertaining memoir Speech*Less, speech writer Matt Latimer reveals something about the speeches developed for President G.W. Bush.  By the way, he was one of the speech writers. ‘I quickly discovered the answer

Let us now praise specifics

Let us now praise specifics

Jun. 2, 2010 by

We are entitled to our own opinions, but none of us is entitled to our own facts. In fact, most of us hold our opinions with little respect for facts.  For instance, when you ask a passionate partisan why she voted

Effective Communication: The unexpected gets attention

Effective Communication: The unexpected gets attention

Feb. 10, 2010 by

Look at this ad from Microsoft.  It appeared in a newspaper exactly as it looks, I have not done anything to it. At first glance, it looks like a mistake.  It doesn’t belong in a newspaper or a magazine.  It’s